Refreshing the Brand: Pepsi Unveils New Logo and Branding After 14 Years
After 14 years , Pepsi has unveiled a new logo and branding that signals a major shift in the beverage company's image. The iconic globe-shaped logo has been updated with a more streamlined, modern design that aims to reflect the brand's global appeal and forward-thinking mindset. The new logo features a more pronounced tilt of the red, white and blue globe, which now appears to be smiling. The word "Pepsi" is written in a new, more elegant font that emphasizes the brand's sophistication and quality. The overall effect is one of simplicity and modernity, with a clear nod to Pepsi's heritage and global reach. This is not the first time Pepsi has updated its logo. The company has a long history of rebranding and refreshing its image to keep up with changing times and consumer preferences. However, the new logo is more than just a cosmetic change. It signals a major shift in the company's focus, as it seeks to position itself as a more socially c